Company Profile
The Advertising Council, Inc.
Company Overview
Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.
To that end, the Ad Council marshals volunteer talent from the advertising and communications industries, the facilities of the media, and the resources of the business and non-profit communities to create awareness, foster understanding and motivate action.
We deliver comprehensive, integrated communication campaigns that can include: consumer research, production/distribution, media outreach, public relations, social media, mobile programs, website development, in-school programs and strategic partnership opportunities. In 2010, we secured $1.5 billion in donated media on behalf of all of our campaigns. On average, our campaigns can receive $30 million in donated media per year.
Company History
The idea for the Ad Council was born in November 1941. Days later, with the entry of the U.S. into World War II, we were christened The War Advertising Council and soon created a campaign to sell War Bonds. More than sixty years and hundreds of campaigns later, the Ad Council remains America's leading producer of public service communications.