Description

Join Axon and be a Force for Good.

At Axon, we're on a mission to Protect Life. We're explorers, pursuing society's most critical safety and justice issues with our ecosystem of devices and cloud software. Like our products, we work better together. We connect with candor and care, seeking out diverse perspectives from our customers, communities and each other.

Life at Axon is fast-paced, challenging and meaningful. Here, you'll take ownership and drive real change. Constantly grow as you work hard for a mission that matters at a company where you matter.

Your Impact

As International PR & Communications Manager, you will own and execute Axon's global public relations strategy across all markets outside of the United States - including EMEA, APAC, LATAM, Canada, and the Commonwealth. In this highly cross-functional role, you'll bring Axon's voice to life across diverse geographies, managing a portfolio of regional PR agencies, supporting localized storytelling, and ensuring global alignment with Axon's brand narrative.

You will be the international extension of Axon's central PR & Communications function, working closely with regional stakeholders in Sales & Government Affairs, global marketing leads, and the U.S.-based Comms team. This role is ideal for someone who thrives on collaboration, is energized by complexity, and brings strong media judgment and executional focus to the table.
What You'll Do
Lead International PR Strategy and Execution

• Own and drive Axon's international public relations strategy across EMEA, APAC, LATAM, Canada, and the Commonwealth
• Act as the functional leader for all earned media efforts outside of the U.S., managing day-to-day PR operations and working closely with internal and external partners including Government Affairs
• Shape the external voice of Axon internationally, ensuring stories are tailored to local context while aligned with global narratives

Manage Global PR Agencies for Maximum Efficiency and Impact

• Serve as the primary point of contact and operational lead for all international PR agency partners
• Set goals, oversee scopes of work, and ensure strong execution and ROI across a limited pool of agencies supporting multiple markets
• Create a unified way of working with PR vendors: standardize reporting, messaging reviews, and cadence to avoid duplicated efforts
• Provide coaching, feedback, and editorial review to ensure consistent tone, quality, and output

Drive Campaign and Product Communications Across Regions

• Partner with Product Marketing and Regional Sales to plan and execute product launches, milestone announcements, and regional news
• Draft, localize, and deploy press materials including media pitches, customer stories, Q&As, op-eds, and press releases
• Coordinate media outreach and regional press opportunities, identifying relevant spokespeople and aligning with internal subject matter experts
• Own the calendar and planning for international earned media - managing overlapping campaigns across time zones

Safeguard Reputation and Support Sensitive Communications

• Support regional issue management, PR risk mitigation, and high-stakes announcements
• Monitor public sentiment and media activity related to Axon and proactively flag reputational risks
• Act as the lead international comms advisor during sensitive or fast-moving moments, escalating to U.S. PR leadership as needed
• Liaise with Legal, Government Affairs, and Policy teams to ensure narratives are accurate and appropriate for public audiences

Align with the U.S.-based PR & Comms Team for Global Consistency

• Serve as the bridge between Axon's International Marketing org and the U.S.-based PR & Comms team
• Ensure consistent narrative development and comms governance across geographies
• Participate in global PR planning, editorial calendars, and process improvements
• Share international insights to help shape corporate messaging and strategy

Measure, Optimize, and Share International PR Performance

• Implement global standards for PR tracking, reporting, and media coverage analysis across all international regions
• Deliver region-by-region performance updates with actionable insights and benchmarking
• Recommend adjustments in messaging, markets, or channels based on media feedback and story pickup
• Advocate for the international team's contributions in global forums, helping raise visibility and secure future investment

What You Bring

• 5-8 years of experience in public relations, media, or communications, ideally at a global company
• Demonstrated success in managing multiple PR agencies and/or vendors
• Strong writing, editing, and content development skills
• Experience working across multiple geographies or supporting multi-region comms efforts
• Background in tech, government, or mission-driven sectors preferred
• Highly collaborative with strong project management skills
• Fluent in English; other languages a plus
• Comfortable navigating ambiguity and working across time zones

Work Location: This role is based out of our Amsterdam office and follows a hybrid schedule. We rely on in-person collaboration and ask that team members work onsite Tuesdays through Fridays, with the flexibility to work remotely on Mondays, unless there is an approved workplace accommodation. We believe that connection fuels innovation, and our in-office culture is designed to foster meaningful teamwork, mentorship, and shared success.

Don't meet every single requirement? That's ok. At Axon, we Aim Far. We think big with a long-term view because we want to reinvent the world to be a safer, better place. We are also committed to building diverse teams that reflect the communities we serve.

Studies have shown that women and people of color are less likely to apply to jobs unless they check every box in the job description. If you're excited about this role and our mission to Protect Life but your experience doesn't align perfectly with every qualification listed here, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Important Notes

The above job description is not intended as, nor should it be construed as, exhaustive of all duties, responsibilities, skills, efforts, or working conditions associated with this job. The job description may change or be supplemented at any time in accordance with business needs and conditions.

Some roles may also require legal eligibility to work in a firearms environment.

Axon's mission is to Protect Life and is committed to the well-being and safety of its employees as well as Axon's impact on the environment. All Axon employees must be aware of and committed to the appropriate environmental, health, and safety regulations, policies, and procedures. Axon employees are empowered to report safety concerns as they arise and activities potentially impacting the environment.

We are an equal opportunity employer that promotes justice, advances equity, values diversity and fosters inclusion. We're committed to hiring the best talent - regardless of race, creed, color, ancestry, religion, sex (including pregnancy), national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, genetic information, veteran status, or any other characteristic protected by applicable laws, regulations and ordinances - and empowering all of our employees so they can do their best work. If you have a disability or special need that requires assistance or accommodation during the application or the recruiting process, please email recruitingops@axon.com. Please note that this email address is for accommodation purposes only. Axon will not respond to inquiries for other purposes.